Transform data into dollars

Your success, decoded. Decipher your data with the help of a seasoned web analyst to create a roadmap for growth.

Unlock Your Data's Potential

What Sets Me Apart?

Experience

Clients

Projects

+0%

AVG Revenue Increase

Programming prowess meets marketing finesse

My unique blend of programming and marketing backgrounds makes me stand out. I'll handle the most intricate technical challenges while crafting tracking solutions that maximize your ad performance. From optimizing checkout funnels to decoding customer behavior, I ask the right questions to enhance your bottom line.

Your true partner over agency experience

Unlike agencies that see you as just another account, I treat your project as my own. Rather than giving you the bare minimum to keep you as a client, I focus on real results. Where standard service falls short, I prioritize maximizing your business's potential. With me, you're not just another number – you're a priority.

Let Me Help You With:

Website Tracking

Event Tracking
- Tracking key user actions such as purchases, form submissions, clicks, and page views.
- Gain valuable insights to optimize your website and marketing performance.
Ecommerce Tracking
- Tracking ecommerce actions such as purchases, checkouts, and add-to-carts – along with product data.
- Gain valuable insights to optimize marketing efforts based on revenue and purchase behavior, refine e-commerce funnels, and enhance product performance.
User Tracking
- Tracking user details, behavior, content consumption, and engagement patterns.
- Gain a deep understanding of your audience to enhance user experience.
- Tailor the customer journey, content marketing, and website design to meet their needs, preferences, and expectations.
Marketing Attribution
- Users often engage with multiple marketing channels before converting so it's crucial to accurately credit these channels.
- Optimize marketing budgets by understanding which channels effectively drive conversions
Funnel Tracking
- Tracking detailed funnel behavior and drop-off rates.
- Fix the leaks and ensure more users reach the final goal by understanding where and why users abandon the process.

Tracking Enhancements

Server-Side Tracking
- Server-side tracking is an enhanced version of browser (client-side) tracking. It improves data accuracy and attribution by mitigating ad blockers and browser limitations.
- This provides more and better data that enhances decision-making, and ad performance, and future-proofs your tracking.
App Tracking
- Tracking key mobile app events such as installs, uninstalls, updates, and notifications.
- Additionally, we can track custom events like purchases, form submissions, and more.
- Mobile apps are often overlooked, yet they play an increasingly important role in your business, making app tracking essential for a complete view of your user journey.
Consent Mode
- Consent Mode helps adapt your tracking setup to data privacy regulations like GDPR and CCPA.
- A proper implementation ensures legal compliance and ensures that ad platforms function properly while minimizing data loss.
Offline Tracking
- Key actions can happen beyond your website, such as CRM conversions, subscription payments, and offline purchases.
- Tracking these events helps you understand the full customer journey and gain a complete view of your business performance.
Phone Call Tracking
- Tracking phone calls, duration, call details, and conversions from phone calls.
- Allows attribution of conversions to your marketing efforts and provides a complete view of the user journey.
- It's crucial for companies that depend on phone calls as a significant conversion channel.

Marketing Conversion Tracking

Google Ads
- In today’s highly automated Google Ads landscape, conversion tracking is just as important as campaign setup for optimizing performance.
- Top-notch tracking helps maximize ad performance, makes remarketing strategies effective, and prevents wasting budget.
Meta Ads
- In today’s highly automated Meta Ads landscape, conversion tracking is just as important as campaign setup for optimizing performance.
- Top-notch tracking helps maximize ad performance, makes remarketing strategies effective, and prevents wasting budget.
Microsoft Ads
- In today’s highly automated Microsoft Ads landscape, conversion tracking is just as important as campaign setup for optimizing performance.
- Top-notch tracking helps maximize ad performance, makes remarketing strategies effective, and prevents wasting budget.
TikTok Ads
- In today’s highly automated TikTok Ads landscape, conversion tracking is just as important as campaign setup for optimizing performance.
- Top-notch tracking helps maximize ad performance, makes remarketing strategies effective, and prevents wasting budget.
Linkedin Ads
- In today’s highly automated Linkedin Ads landscape, conversion tracking is just as important as campaign setup for optimizing performance.
- Top-notch tracking helps maximize ad performance, makes remarketing strategies effective, and prevents wasting budget.
Other
- Going beyond the major platforms, we work with Pinterest, Twitter, Snapchat, Reddit, Taboola, Outbrain, AdRoll, and others.
- In today’s highly automated landscape, conversion tracking is just as important as campaign setup for optimizing performance.
- Top-notch tracking helps maximize ad performance, makes remarketing strategies effective, and prevents wasting budget.

Tracking Audit & Planning

GA4 Audit
- Our detailed 80+ checkpoint audit examines data collection, data processing, and reporting to ensure it follows GA4 best practices.
- The audit identifies any issues and areas for improvement. We also evaluate data processing to improve data quality and ensure accurate reporting.
- This audit ensures your GA4 setup is clean, organized, and optimized, providing reliable insights to drive your business forward.
GTM Audit
- Our 50+ checkpoint audit ensures that your data collection is top-notch, maximizing data accuracy and quality. We assess your setup to ensure it is organized, clean, and efficient.
- The audit focuses on making tracking as durable as possible while minimizing any impact on site speed.
- This ensures that your analytics deliver valuable insights and your marketing efforts achieve enhanced ad performance.
Ad Platform Audits
- Marketing audits ensure that ad platforms receive all the data they need to maximize ad performance and leverage remarketing effectively.
- Also providing the necessary data for detailed analytics, helping you make informed decisions and optimize your marketing strategy.
Measurement Plan
- The measurement plan serves as a strategic blueprint, defining events, parameters, metrics, and goals to ensure all tracking elements align with your business objectives.
- It provides a structured approach to guarantee that implementation runs smoothly and effectively.
UTM Strategy
- UTM parameters are crucial for accurate traffic attribution. Our strategy outlines how to effectively use UTMs to measure your marketing impact. The structured approach ensures that each link is tagged consistently and accurately.
- With a solid UTM plan, you gain a comprehensive understanding of your campaign performance and the ability to make data-driven decisions to optimize your marketing strategy.
Data Layer Documentation
- DataLayers provide the most accurate and reliable setup for tracking. This document details the specific data elements, their definitions, and their structure.
- Serving as a key reference for both implementation and troubleshooting. It simplifies setup for your development team and enhances data collection accuracy, ensuring a solid foundation for effective analytics and marketing.

Reporting & Visualization

GA4
- Enhancing GA4's built-in reports and creating custom reports in the Explore section to transform raw data into actionable insights.
- Available reports include marketing, e-commerce, funnel, user path, segment overlap, and user explorer.
- While GA4 is sufficient for simpler reports, we recommend using Looker Studio for more advanced needs.
Looker Studio
- This highly customizable interactive and user-friendly reporting tool consolidates data from multiple sources into a single, comprehensive view.
- Apart from extensive design and branding options with a wide range of visualization methods at users’ disposal also allows to generate stakeholder-tailored reports with varying levels of detail.
- Looker Studio enables you to get the most out of your data, driving growth and maximizing your business potential.
Reporting Automation
- Save time by eliminating manual reporting tasks. Automate all your reporting needs.
- We streamline the process and enhance reports for deeper insights, allowing you to focus on strategic decisions instead of data extraction.

Analysis

Marketing
- The marketing analysis examines the performance of your marketing campaigns to uncover actionable insights. We analyze key metrics such as conversion rates, customer acquisition costs, and campaign ROI to understand what drives success.
- By examining user interactions and engagement across various channels, we help you identify strengths and areas for improvement.
- Our goal is to provide you with a clear picture of how your marketing efforts are performing, enabling data-driven decisions to optimize strategies and maximize return on investment.
Website
- The website analysis involves evaluating essential functionalities, page performance, and user journeys to enhance the overall effectiveness of your site.
- By examining key pages, content, and navigation paths, we identify opportunities to improve user experiences and conversion rates.
- Gain insights to transform your website into a conversion-generating powerhouse.
Ecommerce
- The e-commerce analysis examines essential metrics such as purchases, revenue, checkouts, and add-to-cart events.
- By examining these key actions, we gain insights into revenue patterns and purchase behavior, enabling us to refine marketing strategies, optimize e-commerce funnels, and improve product performance.
- This analysis helps in making data-driven decisions to drive growth and enhance overall e-commerce effectiveness.
User
- The user analysis involves examining user details, behavior, and content consumption to gain deep insights into your target audience.
- By analyzing this data, we can identify patterns and preferences, enabling us to enhance the user experience and tailor strategies to better meet their needs.
- This approach helps optimize overall performance, ensuring that your marketing and engagement efforts are both effective and aligned with user expectations.
Funnel
- The funnel analysis examines user behavior through each stage of your funnel and identifies where drop-offs occur.
- By understanding the reasons behind user abandonment, we can address these issues and refine the funnel, ensuring more users reach the final goal.
- This analysis helps optimize the conversion path, enhancing overall performance and boosting conversion rates.

Consultation & Education

Consultation
- Our consultation services are designed to help you optimize your analytics strategy and achieve your business goals.
- Whether you’re starting from scratch or looking to refine your existing tracking setup, we provide expert guidance tailored to your unique needs.
Education
- Our customized education services are designed to equip your team with essential web analytics knowledge tailored to your needs.
- We offer training sessions and workshops covering the basics of web analytics, making updates to your setup, and creating insightful reports.
- By enhancing your team’s understanding of tools like GA4, GTM, and Looker Studio, they’ll maximize the value of your tracking setup and drive better digital performance.

My Expertise Covers:

Industries

Ecommerce & Retail

SaaS, Tech, & IT

Health & Wellness

Legal & Insurance

Real Estate

Finance & Mortgage

Education

Tools

Google Analytics 4 (GA4)

Google Tag Manager (GTM)

Marketing Pixels (Google Ads, Meta Ads, Microsoft Ads, TikTok Ads, etc)

Looker Studio

Stape

CookieBot

BigQuery (GBQ)

Mixpanel

Nimbata

My Blueprint For Your Success

Introductory Call

Audit

Planning

Plan Execution

Testing

Review Call

Don't Just Take My Word
For It:

Awesome Books

Ecommerce

Could not recommend Igor and the DataWiz team more highly. Quick to reply to any issue, really good technical understanding of topics and feels like they are part of your team. Carry on the great work guys.

SeatGeek

Ecommerce

I work for a major company that grosses multiple billions in gross sales. We had a major issue with conversion tracking, missing many purchases despite extensive testing and communication with Google… Igor was instrumental in identifying and resolving the problem...

Dr. Berg

Ecommerce & Health

Igor is highly knowledgeable when it comes to data and tracking. Igor helped us improve our shop and paid advertising tracking during the re-platforming of our website. He is highly responsive and a pleasure to work with. If you want someone to help you with your data, I highly recommend Igor.

Magnum Insurance

Legal

We've been working with DataWiz on the setup and optimization of our tagging and marketing analytics systems, and his expertise has made a significant impact on our business... If you’re looking for a highly skilled professional who is reliable, communicative, and always focused on delivering results, I can’t recommend DataWiz enough...

MoEngage

SaaS

Igor has been a great asset to our team over the years. He created hundreds of reports in GA4, giving us the insights we needed to act quickly. He also developed an intricate dashboard in Looker Studio that made understanding and visualizing data easy. The insights he provided with reporting over the years have been amazing.

Prescan

Health

Proceeds quickly and in an organized manner. Mutual coordination is smooth and easy. Highly recommended if you are looking for someone to set up tracking correctly.

Glide

Education

Igor is fantastic to work with. He's incredibly quick, reliable, communicative, and professional in every interaction. The tracking, reporting, and delivery of work are always highly organized, making me feel very relaxed. It's like I don't have to think about the project at all; everything is taken care of.

Free Audit: Get More Data. Better Data.

The only thing worse than not being data-driven is being driven by bad data.

Let's talk, and I’ll help you get:
More higher quality data to optimize website, user journey and marketing.
Enhanced ad performance.
Future-proof analytic setup.
Clean and easy-to-manage setup.

FAQ

These are some of our most commonly asked questions

A tracking project usually takes about 4-6 weeks to complete.
Here's how the timeline generally breaks down:

Introductory Call, Audit, Planning, and Documentation: 1 week
Implementation: 2-3 weeks
Quality Assurance (QA): 1-2 weeks

Please note that this is an average timeline that varies based on the project's complexity. Schedule a free consultation to get a more accurate timeline for your specific project.

My pricing model is designed to be flexible and fit the needs of each client. Based on the scope and complexity of your project, I offer both hourly and fixed-rate contracts. In certain cases, I combine the two approaches—offering a fixed rate for clearly defined deliverables and hourly billing for ongoing or additional services.

To provide greater flexibility, I typically offer three pricing packages—Basic, Advanced, and Ultimate—ensuring that there is an option tailored to your specific requirements and budget.

About Me

Hello, I'm Igor! I'm driven by the 'who' and the 'why' behind every dataset I encounter. With a fusion of analytical prowess and coding skills, I dissect complex data from diverse angles to reveal valuable insights. My mission is to transform raw data into actionable strategies that drive growth.

I thrive on challenges that push me to think critically and innovate. I've honed my skills in data analysis, allowing me to navigate intricate datasets effortlessly. unveiling hidden patterns and trends that drive informed decision-making.

Outside of work, I'm a passionate adventurer at heart. Exploring new places and cultures fuels my sense of curiosity and excitement.

Transform data into dollars

What Sets Me Apart?

Programming prowess meets marketing finesse

Your true partner over agency experience

Let Me Help You With:

Website Tracking

Event Tracking

Ecommerce Tracking

User Tracking

Marketing Attribution

Funnel Tracking

Tracking Enhancements

Server-Side Tracking

App Tracking

Consent Mode

Offline Tracking

Phone Call Tracking

Marketing Conversion Tracking

Google Ads

Meta Ads

Microsoft Ads

TikTok Ads

Linkedin Ads

Other

Tracking Audit & Planning

GA4 Audit

GTM Audit

Ad Platform Audits

Measurement Plan

UTM Strategy

Data Layer Documentation

Reporting & Visualization

GA4

Looker Studio

Reporting Automation

Analysis

Marketing

Website

Ecommerce

User

Funnel

Consultation & Education

Consultation

Education

My Expertise Covers:

Industries

Tools

My Blueprint For Your Success

Don't Just Take My Word For It:

Free Audit: Get More Data. Better Data.

FAQ

What’s a typical timeline for a tracking project?

What does your pricing model look like?

How do you tailor your services to fit the specific needs of my business?

Do you offer long-term analytics support?

About Me

Don't Just Take My Word
For It: